Students take on the Big Apple
Posted on 09 March 2020

A group of 17 business and economics students recently spent a long weekend in New York to learn about international business.  The trip was designed to give students the opportunity to explore how marketing, economics, ethics and finance works in an international business environment. 

On the first day of the trip, students had the opportunity to explore the local area and see first-hand how small business enterprises are popping up across the city and their impact on the local economy.  They walked along The High Line, a public park built on a historic freight rail line elevated above the streets on Manhattan's West Side, and explored the bustling Chelsea Market.  Students then visited the Empire State Building, a popular tourist hot spot, to see the spectacular views across the city.

The following day students boarded The Staten Island Ferry to visit the Statue of Liberty before going on a guided tour of the financial district, where they learnt about the financial crisis of 2007 and the New York Stock exchange.  The day ended with a visit to the Freedom Tower and 9/11 memorial.

On the final day, students were taken on a tour of the United Nations building where they learnt about ethical business practice and the role of the UN in influencing moral and ethical behaviour on a global scale.  The final stop was a guided tour of Madison Square Garden, where students found out about how the venue operates and how it markets the numerous sporting and music events that are hosted there.

Emily Mallen, Subject Tutor for business, commented, “The trip provided a fantastic opportunity for students to see business theory come to life.  They were able to see first-hand how businesses operate on a local, national and international level.  It was a busy itinerary!”

Thank you to all the staff involved in the organisation of the trip and to the students for making New York a trip to remember!